Choices, choices, choices… every time you turn on the television, the radio or your computer you’re bombarded with them. And the insurance commercials are great; you have a loud goose, a lizard, people under rocks, serious spokesmen speaking in stentorian voice, insurance agents appearing from nowhere when someone chants a jingle.
It’s amazing how most of the advertising never really hits the core issue. And the issue isn’t comedy, it isn’t saving money (no matter how much you think it is) and it isn’t who has the cutest commercial. The only reason to buy insurance is to protect yourself from lots of unforeseen stuff that happens to people every day.
So now you have to make the choice. Some people take the path of least resistance. They figure out that getting an insurance program in place isn’t hard, but getting a program that’s right does take a little time and thought. And talking to someone who’s in California or New York isn’t the same as talking with someone who lives in your home town. We can’t believe the number of people we talk to who would never dream of providing a stranger with their most personal information, but who call an 800 number to get their car insurance written.
We feel the same way about buying home and car insurance as we do about going out to eat. We want to do business with someone we know. That means we don’t go to a big national restaurant chain for dinner, we go to the restaurant that’s owned by someone who lives in the Triad.
Our insurance agency is built on relationships, not transactions. We don’t treat our clients as accounts, we treat them as people. The trust and respect necessary to build a lasting relationship takes time and starts with a discussion, not a television or radio commercial about some non‐related issue.